David Beckham with his latest H&M Spring 2016 Essentials.
Style icon David Beckham has shot his latest H&M campaign for the launch of the spring 2016 Modern Essentials selected by David Beckham collection.
The commercial was shot on the streets of Lisbon, where David realises that everyone wants to dress just like him. The new Modern Essentials selected by David Beckham collection will be available in two drops – February 18 and March 10 – in all H&M stores that carry menswear.
It’s the second time David has worked with director Fredrik Bond, taking on the theme of their last commercial where comedian Kevin Hart dressed exactly like David. In this new film, David leaves his hotel to discover that everyone around him is wearing the same as him, including skateboarding kids, a baby, a grandma, and everyone in the city. The film will be accompanied by a print campaign shot by Mario Sorrenti.
The campaign highlights David’s role as a style leader to millions of men around the world. For David, it’s about mixing the traditions of menswear with fresh ideas that move menswear forward. The pieces he wears in the film, all selected by David from the Modern Essentials collection, are the perfect example of his timeless style.
“I always have the best time shooting H&M campaigns. They really understand my style and my sense of humour. It was great to wear such sharp pieces from the Modern Essentials range while having such a good time,” says David Beckham.
The campaign is the latest for the Modern Essentials selected by David Beckham range. Each season sees David select his favourite pieces from the Modern Essentials menswear collection at H&M, creating a wardrobe of updated staples and new classics that men can rely on throughout the whole season.
“This spring we were looking at the evolution of men’s style, and how different garments have joined tailoring as a new uniform. The look is clean and sharp, with lots of contrast from texture and crisp colours for the new season,” says Andreas Löwenstam, H&M’s Men’s Head of Design.
A navy Harrington jacket with matching navy tailored pants and a navy T-shirt is the perfect outfit for the office or dressed down and casual for the weekend. The light beige tailored suit in stretch cotton is the perfect transitional piece for the coming spring season, while the clean silhouette of a navy suit in cotton linen fabric is complimented and refreshed when worn with a sailor neck striped t-shirt. The car coat is modernised in nylon, while jogging pants are given a new formality in a wool mix fabric.
Textures, fabrics and colours are key for this season. A technical cotton sweatshirt has a 3D crinkled texture, an innovative take on a sportswear classic. A denim work wear jacket worn with tapered jeans offers a vintage inspired uniform. There’s a sharp aesthetic to casual, sports-inspired pieces, such as a navy polo-shirt with white notches on the lapels, showing how the subtle details are everything in this collection.
DAVID BECKHAM MODERN ESSENTIALS SPRING 2016 Q&A
How do you feel about the Spring 2016 Modern Essentials selected by David Beckham collection?
It’s always great when I get to choose the new season’s pieces from the Modern Essentials collection, because it’s a chance for me to see how I can update my wardrobe in the months to come. I love how menswear is always evolving, and how classic pieces are updated and new traditions are born.
What are you looking for when you select the pieces?
For me it’s all about style, and those pieces that you know will immediately help you look your best. I know there are men like me around the world who love to refresh their look each season. They’re going to be able to find everything they need in this new Modern Essentials collection.
What’s different about this new Spring 2016 collection?
When I was choosing the pieces, I was thinking about how important sportswear and casual wear has become for men today. Tailoring is still the ultimate, and there are some great suits in this collection, but pieces like zip-up jackets and sweatshirts are becoming just as important, and can look just as sharp.
Which are your favourite pieces?
The navy cotton zip-up jacket is a piece that every man should own. It’s so easy to wear, and I love how it has the heritage of a great menswear piece, but is also really new and modern. It’s just what I like in menswear, something that I can wear over and over again so that it becomes part of my own personal style.
Can you tell us about the tailoring in the collection?
This beige suit is so great for spring. Some people think tailoring is formal and serious, but this suit will make you feel good as soon as you put it on. It’s really crisp, and looks dressed up while also being a bit more informal. I’ve also chosen a navy suit for the collection, and it’s great to have the choice of both.
What do you like about the textured sweatshirt?
This is one of my favourite pieces, because it’s such a clever update on a sportswear classic. It’s got this amazing texture to it so it’s like it crinkles and ripples when you wear it. It’s such a subtle detail, and it comes in a really cool stone colour. It’s a piece I can’t wait to wear.
Why is the polo-shirt so important in the collection?
I’m so happy to have it in the collection. Polo-shirts are one of my favourite garments, because they always make me think of the style of my hometown, London. This one is really sharp, with a little detail on the slim collar, to make it fresh and different. It’s such a useful piece that I’ll wear dressed-up under a suit, with the zip-up jacket, or when the weather warms up, on its own.
Can you talk about the pants you've chosen? They’re very different – both tailored and joggers.
I like to have different options in my wardrobe, and to change up my look when I feel like it. These tailored pants are great and are perfect to wear with something more casual, like the polo-shirt, to make the look more sartorial. The smart joggers are so good, because you can look sharp in something that’s so easy to wear.
