WIN: the Soviet Denim 'Anga' Sneaker...

Let's be honest now? Soviet Denim has been on the forefront of bringing you unique & creative collaborations. And they are damn well good at it too, I mean, they have been doing it for 32 years already. Creating denim & footwear showstoppers that fully embrace the ethos of fun, fresh & fashionable, but still keeping it real & staying true to their slogan of 'Real People, Real Denim.'

So, fresh out of the design house at Soviet is some very exciting news. A brand new addition to the winter footwear collection, the 'Anga' sneaker. A sneaker that exudes the brand ethos & rightly so is perfectly matched to Anga "NaakmusiQ" Makubalo, brand ambassador for Soviet. Even Caroline Hardman, MD at Soviet, says that Anga is the perfect representation of talent, passion, energy, playfulness, innovation & simplicity, which is the ultimate mirror of the Soviet brand. 

"I've always been a huge fan of Soviet gear & I'm super proud to be doing a collaboration like this with them," Anga shares with a smile. "Having a sneaker range is a dream come true for me, & I hope that the fans love them as much as I do." The 'Anga' sneaker is a limited edition sneaker that is available in 2 colour pallets, a white/olive & a white/navy with complimented contrasting colour panels & branded with the official NaakmusiQ logo on the back heel counter. 

What Anga & I have in common when it comes to his new collab, is that it is a simple sneaker & it's  nothing too over the top. I mean, simplicity is key.  

I'm already planning an outfit that these would go with. How does a pair of Soviet skinny jeans for a night out sound? And then Soviet denim shorts paired with a crisp white t-shirt for the afternoon lunch with friends. 

You can get your own limited edition pair of sneakers exclusively from Soviet retail stores & online for only R499 a pair from March 20th. (But why wait right? The sneakers are currently on pre-sale via the online store here, until the 8th of March.)

But wait... I've been hooked up with a pair to give away! Which means, that you could grab yourself a pair of these limited edition 'Anga' sneakers. 

How to enter:

1. Like Soviet Denim & As Seen By Lloyd. 

2. Share the Facebook or Twitter Post using #NaakMusiQSoviet.

3. Tag a friend or 2 in the comments.

#MissSASoviet - it's time to #WearItLikeTamaryn

It's always an exciting time of the year when you get that inbox from Soviet Denim & their collab with Miss South Africa.

I've been privileged enough to have walked the path alongside Soviet & Miss SA from the inception of the project in 2014, for the past four years with Liesl Laurie, Ntando Kunene, Demi-Leigh Nel-Peters & now with current Miss SA, Tamaryn Green. If you don't know what I'm going on about, it's the #MissSASoviet denim collab, whereby each Miss SA has had the opportunity to create their own style & brand of denim jeans. We are lucky enough to have had a sneak peek at the new range created & personalised by current Miss SA, Tamaryn Green at the Soviet Denim Head Offices in Midrand. 

So in celebration of the 'Diamond Jubilee' of the Miss South Africa pageant the back pockets of the denims have been personalised with diamond shaped pocket plates. Sticking with the theme of crowning & diamonds, Tamaryn & designers have kept that in mind to carry through the diamond element & Miss SA branding into the trim details of the denims. 

Presenting the 'Gina' - a bright indigo, skinny jean that features the popular rip & repair detailing. The waistband is elegantly designed with trimming of silver detailing.

Lets pair the Gina with sneakers & a basic t-shirt to hit that casual look out of the park, or dress it up in a pair of heels & blouse to take on the evening for a night out. 

Presenting the 'Rolene' - a bright periwinkle blue jegging denim, with the signature pocket details & has incorporated a rose gold waistband & matching button.

The Rolene, being slightly more classic would work great with a blazer & you have a variety of colours to play around with, matching it with hues of lavender, burnt mustard, white, pale pink or even a nude. 

Caroline Hardman, MD for Soviet Denim emphasized how happy they as a brand are with the partnership with the Miss South Africa brand over the past 4 years since that initial synergy back in 2014. "The collaboration allows us to offer our customers a limited keepsake in the Miss South Africa Denim, which we feel sets our brand apart from the other denim brands," Hardman added.

Tamaryn has just launched her personalised denims, which will be available to the public as from the 3rd of November. If you head on over to the Mall of Africa, Soviet Denim store, you'll find Tamaryn in store for a meet & greet. Thereafter, there will be limited stock in stores across the country. So if you want yours, you best get one as soon as you can. Check out www.sovietdenim.com to find a store near you. 

Check out the happenings online:

#TGDenim #WearItLikeTamaryn #MissSASoviet 

Image - Nikita Maritz

and on the 12th day of Christmas...

It's no lie. I am a big lover of Soviet. And that is why they are Day 12.

What is there to really say? Well, what I love is that Soviet is most definitely a brand for everyone. Great fashion & to make it even better, very affordable.

So Santa is back with a R350 Soviet Denim voucher...

How to enter:

1. Like As Seen By Lloyd & Soviet Denim on Facebook or Follow @Lloydi_Boy & @SovietDenim on Twitter.

2. Repost the competition Post on Facebook or Retweet the competition Tweet on Twitter. Remember to include the #12DoCwithLloyd in your post/tweet.

3. Tag 2 friends in your post who are up for a shopping spree.

NB. Remember, you have to include the #12DoCwithLloyd otherwise your entry is not valid & can not be counted.

Good Luck!

12 Days of Christmas - Day 5

and on the 5th day of Christmas...
... on my Christmas Wishlist

Soviet Denim - .

Real People, Real Denim. That is the Soviet motto.
Well, I won't lie. I love their denims. They just fit so well and are comfortable all day. Some denims have that tendency to make you uncomfortable after wearing them for a few hours. Not these.

Oh, and guess who else wears Soviet Denims? Our very own lovely ladies from Miss South Africa. I had the lovely opportunity earlier in this year to spend the morning with Liesl Laurie (Miss South Africa 2015), Refilwe Mthimunye (1st Princess) & Ntsiki Mkhize (2nd Princess) at Soviet in Cresta. Watching them shop and try out different styles and cuts. We had such a fun day. Check out some of the pics from that day.

And so on my wishlist, I shall add the Soviet Keaton #4 Fashion Skinny Denim Jean. I have a smaller build and believe that one needs to always wear clothing that fits you properly and not too small and not too big. That is why these skinny denim's are perfect as they actually fit so well on me. 

Check them out: @SovietDenim