#SAFWAW18 Day 5 - De Mil

Conrad De Mol, designer of the luxury label - De Mil, was the winner of the 4th Scouting Menswear Competition in 2016. Going back to 1997, his 1st designs, were specialising in bridal & theatrical costumes. It was in 2007 when he moced over into menswear. Following a more alternative new world approach to making clothing that is blurring gender lines.

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Images: Eunice Driver - Eunice Driver Photography

#SAFWAW18 Day 5 - RK Menswear

They relationship between fashion & 'the man in the street' has always been a curious one. Egalitarian by Keys Fashion is at the forefront of the anti-feminist movement, where feminine masculinity can assume its place within the fashion industry. An industry where men are the protagonists of their own radical rethinking.

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#SAFWAW18 Day 4 - Tailor Me

3 Friends, frustrated by off-the-rack suits that never quite give a personalised fit, their vision was to establish a brand that celebrated individuality, style & supreme quality. Today the Tailor Me brand sees each & every  one of their clients as a new friend who shares the same ideals. Men who believe that while looking the part is important, being undeniably themselves is even more important. 

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Images: Eunice Driver - Eunice Driver Photography

#SAFWAW18 Day 4 - Vintage Zionist

Vintage Zionist has focused on ushering in a new era in teh vintage clothing retail market. Armed with a rock &  roll point of view, they create looks & styles by recycling & redesigning clothing with the aim of creating an on trend cohesive range that will appeal to the fashion forward market. This is a brand that is brave enought to change what is accepted as the norm in SA.

My Top 5 Looks from the #AW18 Collection

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Images: Eunice Driver - Eunice Driver Photography

#SAFWAW18 Day 4 - Roman Handt

"My role as a designer is to question mostly. I'm not there to provide the answers. I am there to provoke." You can see that Roman Handt interrogates the role of the 21st century man, through the use of fabric, pattern, cutting & construction methods. The label started back in 2011 & has since been a growing menswear design movement. The artisanal approach to design empahsises a non-traditional attitude & centres on skillfully constructed garments that have transcended boundaries around occasion, situation & masculinity. 

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#SAFWAW18 Day 4 - Ephymol

Ephraim Molingoane started his career in modelling, before re-routing himself into fashion design. He worked extensively abroad & upon his return to SA, he opened the Ephymol studio. His travel experience plays an important role in the influencing of his bold & individualistic design philosophy. 

My Top 5 Looks from the #AW18 Collection

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Images: Eunice Driver - Eunice Driver Photography

#SAFWAW18 Day 3 - Gert Johan Coetzee

Gert-Johan has built a stellar career since he launched his label in 2010 when showing at #SAFW. He rightfully claims his place as the darling of top-tier local & international celebrities. His one-of-a-kind red carpet & event gowns are also in huge demand by some of the powerful women in the public eye. His commitment to the development of the SA fashion industry is backed by the GJC fashion bursary programme which he established.

My Top 5 Looks from the #AW18 Collection

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Images: Eunice Driver - Eunice Driver Photography

#SAFWAW18 Day 3 - Erre

The design duo, Carina Louw & Natasha Jaume showed their 1st collection at #SAFW back in 2013 & has since then established their label: 'ERRE' within the industry. This luxurious brand is stylish, wearable, feminine, style-savvy, sophisticated & designed for the successful multifaceted woman. Pronounced - "AIR", the label is for the woman who want to gain a sense of power through the way that they dress.

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Images: Eunice Driver - Eunice Driver Photography

#SAFWAW18 Day 3 - Clive Rundle

Clive Rundle, a Zimbabwean born, does not deem himself a fashion designer & after 2 decades in the industry he believes that he is still working through what it is that he actually does. Rundle views replication as a dilution of his creation that kill the uniqueness & spontaneity of his art-making process. Opening his store back in 1989 & showing his 1st collection at #SAFW in 1998, he has been celebrated in every avenue possible from the careful & classic to the elaborate & avant-garde.

My Top 5 Looks from the #AW18 Collection

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Images: Eunice Driver - Eunice Driver Photography

#SAFWAW18 Day 2 - Sun Goddess

"Our heritage stories celebrate a regal Africa, that transcends time & fashion. We take our inspiration from tales & images of South African traditions that we have harvested." Designs that are quintessentially South African, as highlighted in the rare handwork & uniquely exquisite palettes. Having made the critical transition from just fashion to lifestyle, Sun Goddess offers a complete luxury lifestyle experience. A wide range of African luxury goods, fragrances, eyewear, footwear, headgear, bags & bridals that define authentic African luxury.

My Top 5 Looks from the #AW18 Collection

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Images: Eunice Driver - Eunice Driver Photography