It's always an exciting time of the year when you get that inbox from Soviet Denim & their collab with Miss South Africa.
I've been privileged enough to have walked the path alongside Soviet & Miss SA from the inception of the project in 2014, for the past four years with Liesl Laurie, Ntando Kunene, Demi-Leigh Nel-Peters & now with current Miss SA, Tamaryn Green. If you don't know what I'm going on about, it's the #MissSASoviet denim collab, whereby each Miss SA has had the opportunity to create their own style & brand of denim jeans. We are lucky enough to have had a sneak peek at the new range created & personalised by current Miss SA, Tamaryn Green at the Soviet Denim Head Offices in Midrand.
So in celebration of the 'Diamond Jubilee' of the Miss South Africa pageant the back pockets of the denims have been personalised with diamond shaped pocket plates. Sticking with the theme of crowning & diamonds, Tamaryn & designers have kept that in mind to carry through the diamond element & Miss SA branding into the trim details of the denims.
Presenting the 'Gina' - a bright indigo, skinny jean that features the popular rip & repair detailing. The waistband is elegantly designed with trimming of silver detailing.
Lets pair the Gina with sneakers & a basic t-shirt to hit that casual look out of the park, or dress it up in a pair of heels & blouse to take on the evening for a night out.
Presenting the 'Rolene' - a bright periwinkle blue jegging denim, with the signature pocket details & has incorporated a rose gold waistband & matching button.
The Rolene, being slightly more classic would work great with a blazer & you have a variety of colours to play around with, matching it with hues of lavender, burnt mustard, white, pale pink or even a nude.
Caroline Hardman, MD for Soviet Denim emphasized how happy they as a brand are with the partnership with the Miss South Africa brand over the past 4 years since that initial synergy back in 2014. "The collaboration allows us to offer our customers a limited keepsake in the Miss South Africa Denim, which we feel sets our brand apart from the other denim brands," Hardman added.
Tamaryn has just launched her personalised denims, which will be available to the public as from the 3rd of November. If you head on over to the Mall of Africa, Soviet Denim store, you'll find Tamaryn in store for a meet & greet. Thereafter, there will be limited stock in stores across the country. So if you want yours, you best get one as soon as you can. Check out www.sovietdenim.com to find a store near you.
Check out the happenings online:
#TGDenim #WearItLikeTamaryn #MissSASoviet
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| Image - Nikita Maritz |
