Friday, 19 February 2016

H&M and David Beckham

Updating sportswear classics for a new spring mood with David Beckham Body wear at H&M

For Spring 2016, David Beckham Body wear at H&M focuses on sportswear classics, elevating key pieces such as sweatshirts and joggers with new shapes and fresh details. Urban neutrals dominate the palette of a collection that continues to push the definition of body wear. The collection will be available globally in all H&M stores that carries menswear and on, from the beginning of February.

“I’m so proud of my Body wear collection at H&M, and I love how we can offer so many important pieces in a man’s wardrobe. It’s everything a man needs from body wear, from underwear to these new takes on sportswear classics that I can’t wait to wear,” says David Beckham

“Sweatshirts and joggers are key pieces for men today, and can be worn in so many different ways and situations. The pieces in David’s latest body wear collection push the styles forward, whilst retaining the details that make them such classics,” says Andreas Löwenstam, H&M’s Men’s Head of Design.

The crew-neck sweatshirt is updated with details including raw edges and inside-out seams on the collar and raglan sleeves for a worn effect. The sweatshirt also has side zips in the seams for ventilation and ease of movement, and comes in neutrals such as khaki green, grey and black.

Joggers have all the essential technical details, such as zip pockets and a rope drawstring, and come in grey melange or technical cotton. T-shirts and vests continue the themes of the collection, with raw edges in neutral shades.

These seasonal pieces join the core David Beckham Body wear products, which have been available in H&M stores worldwide since its launch in 2012. The collection has been a great success ever since, fulfilling David’s intention of becoming a trusted body wear brand that becomes a natural part of men’s wardrobes around the world.

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