SOVIET
Because Real People wear Real Denim...
The Soviet Group have moved into a newer and much trendier look and feel. The #SovietPremium movement has started. The 1st store to get a brand new look was the Cresta Shopping Centre store. We got the lowdown on the event and who was there. Check this out.
When you walk into the store, you just the feel that this newly renovated space is modern and trendy. Its a store that you want to be in.
This space is filled with textures, colours and moods.
The walls.
The floor.
The roof.
Everything is so different, yet works so well together.
The walls.
The floor.
The roof.
Everything is so different, yet works so well together.
The beautiful ladies from Miss South Africa couldn't resist and I caught them snapping a #Selfie in one of the mirrors that have been ever so strategically placed on the ceiling.
I spotted a few items in store that I consider to be must haves. Or actually just a few things I really liked and wish I could have in my own wardrobe.
Lots of leather and denim. As far back as what I can remember, denim is that one fabric that has just always been there. It is a timeless classic and I think that #Soviet is finding new ways to incorporate denim in fashion.
The #SovietPremium store in Cresta has its own Kiddies section. So there is no excuse, and even the lil ones can by seen styling in a #Soviet denim.
I have this obsession.
Shoes.
It's really an addiction and I just loved these #Soviet kicks.
Check out who graced the black carpet at the opening of the Soviet Denim #SovietPremium store in Cresta Shopping Centre.
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| SOVIET MD & Executive - Adrian & Zune Spence |
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| Helen du Bois & Mandi Strimling |
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| Alan Foley & Krishen Samuels |
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| JJ Schoeman & Leon Mare |
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| Lloyd Loots |
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Tamerin Jardine
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| Dewald Wasserfall |
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| Willem Botha |
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| Hildegardt Whites & Kuba Silkiewicz |
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Zavion Kotze & John Brereton
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Leandie Du Randt
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| Pieter Koen & His Son |
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Mandi Strimling & Leon Cloete
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| Adrian Spence with the Miss South Africa 2015 Ladies |
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| Suzzi Swanepoel & Leeroy Duke |
From the pics you guys can see that there was a definite variety of familiar faces in the entertainment and fashion industries at the event. This is something that you don't usually experience. Most of the times one tends to see the same regular faces at all the events. This just goes to show that Soviet Denim is a brand that is for everyone. And that fashion is for everyone and not just for the people that are more fashion forward.
Wait.
That guy looks rather familiar.
I think I have seen him before.
And then I turn to my left and his face is on the wall!
Sean Tucker is not only a pretty face and model. At the #SovietPremium launch Sean was playing DJ and providing all the guests with some good tunes whilst enjoying the evening.
I never let a photo op go by. It was at the #SovietPremium launch that I got to chat with Miss South Africa 2015, Liesl Laurie. She is such fun and even though the 5 minutes we chatted and joked around, it felt as if we were great friends enjoying the evening out.
Congratulations must go to Leon & Leon from Infinite PR. I do believe that these guys are the best at what they do. You guys did a great job with the Soviet Denim #SovietPremium Cresta store launch!
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