I got to sit down with Marketing Director & Co-Owner, Alessandro Gensini, who is the son of Paolo Gensini - the founder & Owner of Nomination Italy, to chat around the brand & find out what's the story behind the new brand campaign.
A bit around the brand. Started over 30 years ago, where Paolo Gensini once sold ice cream on the Ponte Vecchio in Florence. The Nomination brand was founded and has since then grown into a major international name that now stretches over 40 countries & 113 stores across the world. Being in South Africa for just over 10 years, they deemed it appropriate to open the first ever Nomination store on the African continent, right here in the brand new Fourways Mall.
A perfectly suited location & great brand alignment in my opinion. I do hope & wish the brand all the success in their new home here.
The new #OneForMeOneForYou campaign is more than just meets the eye. With a target market of pretty much every person that has ever been loved, been in love or felt love. It is about breaching the barriers of society that have been put in place by gender, colour, orientation & even religion. "A new generation for Nomination." - Alessandro Gensini. All human beings are the same, there are no differences when it comes to love & sharing of love. One way to share your love with Nomination is through the Composable Bracelets, and this is their new message. Check it out here.
Visiting a Nomination store is more than just shopping. It is an experience! From the customer service to choosing your own composable link that has a unique story that resonates with you. Or tells a story about an experience with a special someone, making the composable bracelet the best seller. (I think I've just some great ideas for Christmas gifts!)
The new composable link, is to dedicate to your loved one.
Check out #NominationSAOfficial, #NominationItaly & #OneForMeOneForYou online & add your story to ours.
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