Updating sportswear classics for a new
spring mood with David Beckham Body wear at H&M
For
Spring 2016, David Beckham Body wear at H&M focuses on sportswear classics,
elevating key pieces such as sweatshirts and joggers with new shapes and fresh
details. Urban neutrals dominate the palette of a collection that continues to
push the definition of body wear. The collection will be available globally in
all H&M stores that carries menswear and on hm.com, from the beginning of
February.
“I’m
so proud of my Body wear collection at H&M, and I love how we can offer so
many important pieces in a man’s wardrobe. It’s everything a man needs from
body wear, from underwear to these new takes on sportswear classics that I can’t
wait to wear,” says David Beckham
“Sweatshirts
and joggers are key pieces for men today, and can be worn in so many different
ways and situations. The pieces in David’s latest body wear collection push the
styles forward, whilst retaining the details that make them such classics,”
says Andreas Löwenstam, H&M’s Men’s Head of Design.
The
crew-neck sweatshirt is updated with details including raw edges and inside-out
seams on the collar and raglan sleeves for a worn effect. The sweatshirt also
has side zips in the seams for ventilation and ease of movement, and comes in
neutrals such as khaki green, grey and black.
Joggers
have all the essential technical details, such as zip pockets and a rope
drawstring, and come in grey melange or technical cotton. T-shirts and vests
continue the themes of the collection, with raw edges in neutral shades.
These
seasonal pieces join the core David Beckham Body wear products, which have been
available in H&M stores worldwide since its launch in 2012. The collection
has been a great success ever since, fulfilling David’s intention of becoming a
trusted body wear brand that becomes a natural part of men’s wardrobes around
the world.
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