So 3 years ago Soviet Denim & the Miss South Africa brand came together & since then, we have seen amazing women wearing amazing jeans. This year, Demi-Leigh Nel-Peters got the chance to co-design a signature denim range under the Soviet Denim label.
Off I went to Mall of Africa for an exclusive & intimate celebration with current Miss SA, Demi-Leigh & the Soviet Group.
Artemis - the dark denim every girl needs in her closet, is one that denim that you dress up or down, depending on what your schedule is like, be it for a meet & greet, or Sunday lunch with family. (Retailing at R449 a pair)
Presephone - boasting the very trendy, heavy rip & repair style. The Protea flower. Rose Gold. Glitter. Elements that are very evident in the design. (Retailing at R599 a pair)
MD of the Soviet Group - Caroline Hardman believes that there is no one better than the fashion forward Demi-Leigh to make this the latest fashion must-have this season in every fashionista's wardrobe.
Check out #DemiDenim online to see some more of what went down.