As Seen By Lloyd: #RealMenGroom

Those are #ThreeWordsSheWantsToHear...

Once upon a time...

THE WORLD BELONGED TO MEN

and basically, then women came along and changed the ball game!

So gents if you don't already know, the Sorbet Group in South Africa decided to launch a new venture and target a new demographic, The Metrosexual and have opened the 1st Grooming Bar in Sandton City in Johannesburg. Set out to cultivate the sophisticated male grooming culture amongst men of all ages.

“Sorbet Man is the real man’s answer to looking good and feeling good, without the fuss. It’s a space for men to be men; to express their individuality and to embrace their new-age manliness,” says Ian Fuhr, founder of the Sorbet Group, author of Get That Feeling and co-partner of Sorbet Man.

Sorbet Man opened its doors and I was at the official launch party organised by 4ElementsMedia.

Now for those of you who don't know 4ElementsMedia, all you have to know is that they organise the best parties. With all the right people invited to attend. Lovely wine and food was aplenty and everyone was having a great time from the start, which only meant that the night could only get better!

Sorbet Man caters for the 'Real Men'... The best part about this idea and store set up is that all the magic happens in the back behind the facade and friendly staff awaiting your arrival. With prices to work with any man's budget, I do not see how you would not be even in the slightest bit intrigued to find out more and even go try a MANicure for the 1st time.

Throughout the night, everyone was treated to hand, neck and shoulder massages; shoe shines; facial waxes; some threading and even some touch ups on some gents hair. Let the pictures just speak for themselves...